After Anthropic took aim at OpenAI's ad push in a new Super Bowl campaign on Wednesday, OpenAI CEO Sam Altman shared a post on X calling the ads "funny" but "clearly dishonest."
OpenAI said last month that it will begin testing ads with its free users and ChatGPT Go subscribers in the U.S., and Anthropic announced Wednesday that the company plans to keep its chatbot Claude ad-free.
Anthropic seized on the opportunity and took a not-so-subtle swipe at its rival with its Super Bowl campaign, which centers around Anthropic's decision to keep ads out of Claude. Anthropic will air a 60-second pregame ad and a 30-second in-game ad that both feature the tag line, "Ads are coming to AI. But not to Claude."
Altman said that the commercials are "deceptive" and that OpenAI would "obviously never run ads in the way Anthropic depicts them."
"We are not stupid and we know our users would reject that," Altman wrote. "I guess it's on brand for Anthropic doublespeak to use a deceptive ad to critique theoretical deceptive ads that aren't real, but a Super Bowl ad is not where I would expect it."