Are you ready for some football? Super Bowl LX pits the Seattle Seahawks against the New England Patriots at Levi's Stadium in Santa Clara, California, on Feb. 8. (Here's how to watch.)
For fans of the Hawks (like me!) and Pats, the actual game is what matters. But like with every Super Bowl, everything around it also garners attention, from the Bad Bunny-led halftime show to the iconic commercials. Because 2026 is shaping up to be the year of AI, artificial intelligence will play a big part in Sunday's Super Bowl ads.
This isn't new. AI ads were part of last year's Super Bowl, too, with everyone from actor Walton Goggins to The Muppets promoting AI in some form.
Some of the AI-related Super Bowl ads have already been released, or the companies making them are talking about them. Here's what we know is coming so far, and we'll add more as it's revealed.
For more, check out our broad roundup of Super Bowl commercials. Not all of them involve AI.
Watch this: What's the Best Way to Stream Super Bowl LX? 01:30
Svedka Vodka: Terrifying disco robots
From the second the unnerving lipsticked robot knocks on the camera, this Svedka Vodka ad is sci-fi all the way. The robot is a retired Svedka mascot called the Fembot (which makes me think of the Bionic Woman villain, but I am GenX). The company says the ad was "created by humans in partnership with robots (aka artificial intelligence)." The robots are freakishly smooth and scary; they take over the dance floor from the humans, and when the male one (BroBot) actually drinks the vodka, it pours out red liquid that looks like he's hemorrhaging from his throat, and then he also... catches on fire?
Anthropic: Mocking ads in AI
AI giant Anthropic, the maker of its chatbot Claude, is using its Super Bowl commercial time to make fun of rival AI companies that may bring advertising to their chatbots. Specifically, Anthropic goes after OpenAI for testing ads on ChatGPT, without naming names. In a 30-second ad, a young man asks AI for help getting six-pack abs, and the AI, in the form of a personal trainer, starts helping him, then begins hawking fictional insoles that will make him taller.
... continue reading