AT&T
TL;DR AT&T has announced the amiGO Jr. Phone, which it says is the first and only kid-specific smartphone launched directly by a major US carrier.
The amiGO Jr. ships with built-in controls, developed with Samsung hardware and AT&T’s parental software.
The phone and the new amiGO Jr. Watch 2 cost $2.99 per month.
It’s never been easy to give a child their first smartphone. Should you hand them a regular phone and rely on parental controls, or choose a basic model that feels outdated? Most parents end up making a tough compromise. AT&T now claims it has a better solution: a phone designed for kids from the start, not just a regular phone with added restrictions.
According to the company’s latest announcement , AT&T has launched what it calls the first and only carrier-made smartphone designed specifically for children: the AT&T amiGO Jr. Phone.
Today, most phones for kids are either simplified versions of adult phones or niche products you won’t find in major carrier stores. AT&T believes families want to stick with a provider they already trust, and its data backs this up. The company reports that 60% of parents with children under 12 see a smartphone as a safety essential, and most prefer to buy their child’s first phone from their current wireless provider.
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Rather than handing kids a regular Galaxy or iPhone and adding restrictions afterward, this phone comes with limits already in place. AT&T partnered with Samsung for the hardware and added its own software and parental controls. The result is a simple smartphone that covers the basics — calling, messaging, and location sharing — without giving kids access to every app and distraction right away.
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