Reddit is gearing up for more M&A, the company told analysts on its fourth-quarter earnings call on Thursday. Reddit CFO Andrew Vollero said the online forum site is looking for businesses that can either leverage Reddit’s scale — meaning their products become more impactful when deployed across Reddit’s massive user base — or help grow the company’s user base.
“[We’re] looking to buy capabilities, technologies, and companies,” he said during the introductory remarks.
Investors, obviously, wanted to know more — particularly about what the company had in mind when it came to scaled opportunities.
In the Q&A portion of the call, Vollero clarified, “I probably wouldn’t overthink the scaled opportunities. I would just look at it as sort of a spectrum of opportunities.” He reiterated that the company was looking for capabilities and technologies that could add to its business, noting that it’s been successful doing this in the past.
“It’s really been one of the secrets of our success,” he pointed out.
Vollero explained that Reddit’s adtech team in particular had been adept at “tucking in” acquired technologies rather than building these things themselves.
“Saves us six months to market, saves us twelve months to market, and you have a proven product,” the CFO remarked, crediting these deals with helping Reddit improve its monetization capabilities as an ad-supported business.
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