After the excitement of Bad Bunny's halftime show, several quarters of a low-scoring football game and a slew of AI-generated ads, you may have missed this fourth incident. AI.com -- one of the internet's most sought-after domain names -- officially entered the public spotlight with its commercial broadcast debut, following a reported $70 million sale.
The ad, broadcast during the fourth quarter of the game, introduced AI.com, a platform that lets you access an AI agent designed to manage and automate your daily tasks, according to the press release.
The domain was purchased by Kris Marszalek, the CEO of Crypto.com, in what has been widely described as one of the most expensive domain transactions ever disclosed.
Read also: Your Recap of Super Bowl 2026 Ads Is Here: Baby Yoda, Pokemon and Much More
A big-name buyer and big-game debut
Since GetYourDomain.com announced the AI.com domain was up for sale in March 2025, there has been wide speculation about what the domain would ultimately become. That answer arrived during Super Bowl LX, when an ad directed viewers to AI.com and positioned it as a gateway to AI-powered tools designed to assist with everyday digital tasks.
The Super Bowl appearance immediately drove a surge of interest. People rushed to the site following the broadcast, with some reporting slow load times, temporary outages and a sign-up process that raised questions about pricing, privacy and functionality.
What AI.com is offering
AI.com presents itself as a hub for AI "agents" that can perform tasks on your behalf, from managing communications to handling financial and productivity-related actions. The pitch leans heavily on automation and convenience, tapping into the same themes driving investment across the AI sector.
"We are at a fundamental shift in AI's evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans," Marszalek said in a press release. "Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI."
... continue reading