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UpScrolled’s social network is struggling to moderate hate speech after fast growth

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UpScrolled, a social network that caught fire after TikTok’s ownership change in the U.S., is facing a serious moderation problem. After growing to more than 2.5 million users in January, users have reported the app is not taking action on the creation of usernames and hashtags that contain racial slurs, and hasn’t been able to properly moderate harmful content.

After receiving tips from UpScrolled users, TechCrunch confirmed the existence of a wide range of racial slurs and hate speech being used in people’s usernames on the app. For instance, some usernames would feature the name of the slur itself, the slur combined with other words, or multiple slurs in a single username; other usernames contain hate speech, like “Glory to Hitler.”

After reporting these slurs to UpScrolled’s public email address, we received a response from that email that the company is “actively reviewing and removing inappropriate content,” and is working to expand its moderation capacity. The email advised us not to engage with bad-faith actors while the situation is resolved.

Days after reporting this activity on the app, the accounts with slurs in the usernames that were provided to UpScrolled via screenshots remained online.

In addition, slurs and hate speech can be found elsewhere in the app, including hashtags and text used alongside its photo or video content, TechCrunch found. Other harmful content was available, including text posts with racial slurs and hate speech, and photo and video content glorifying Hitler, based on TechCrunch’s review of the app.

TechCrunch wasn’t alone in identifying this problem; the ADL also published a blog post this month, noting that UpScrolled was becoming home to antisemitic and extremist content and designated foreign terrorist organizations, like Hamas and others.

UpScrolled, which was founded in 2025, claims on its website claims that the platform offers every voice “equal power.” The app has seen more than 4 million downloads on iOS and Android since June 2025, according to market intelligence provider Appfigures — a figure even higher than the startup’s self-reported number last month.

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