Adam Breeden/ZDNET
It appears that Amazon's third annual Big Spring Sale will return in 2026, despite the company not yet publicly sharing any dates or details. Early leaks from members of Amazon's Seller Central platform, the web-based dashboard for third-party sellers to manage their business on the Amazon marketplace, detailed preparations for the upcoming sale event. The leaks suggest that Amazon's spring savings event will return from March 25-31 this year.
Also: Update your Echo speakers ASAP for Alexa's most functional upgrade in decades - here's how
In a Feb. 10 email, a PR representative for Amazon told ZDNET that we would be informed as soon as information was available. "While Amazon has not yet made any announcements about this event, we will let you know as soon as we have news to share." Amazon did not confirm a 2026 Big Spring Sale, nor did it confirm the rumored dates of March 25-31, but also did not deny it.
One Amazon seller posted on LinkedIn on Feb.10, outlining the specific dates for the sale and sharing more details on deal submissions for sellers. The user's LinkedIn post included a screenshot that read "Amazon is now accepting deals submissions for the Big Spring Sale 2026 event."
The screenshot also notes that deals must be submitted by March 24, 2026 and that the focus sales categories are outdoor & garden, home, beauty & fashion, pets, travel, and other seasonally applicable categories. Older threads on the Amazon Seller Central from Feb. 12, 2025, detail similar information about deals submissions for the 2025 Big Spring Sale around this same time period last year.
According to Bradley Sutton with the AM|PM Podcast, Amazon's Seller Central platform revealed the 2026 sale dates as early as Jan. 30, with some products already being flagged as eligible for Seller Central deals and Lighting Deals then.
Also: 15+ powerful Alexa commands you should start using at home (no subscriptions required)
Last year, Amazon's second annual Big Spring Sale (commonly known as the Amazon Spring Sale or Spring Deal Days in the UK) also ran from March 25-31. Amazon didn't publicly confirm dates or even announce the 2025 Big Spring Sale until March 18 last year (though I was able to determine last year's sale dates thanks to Seller Central leaks, too), so it's possible we won't see any public details on this year's event anytime soon.
As ZDNET's deal connoisseur, I'll be using my extensive hands-on tech experience and seasoned commerce skills to cover upcoming sales and deals. I break down everything you need to know to shop like a pro any time of the year -- plus all of the details about Amazon's likely-upcoming Big Spring Sale. Happy shopping!
... continue reading