Tim Spencer realized just how complicated manufacturing procurement can be while running Markai, an e-commerce startup in Asia, during the pandemic.
“We had thousands of suppliers, and we were distributing products into dozens of countries around the world,” Spencer (pictured left) told TechCrunch. His staff was overwhelmed by the manual complexity of sourcing suppliers, negotiating pricing, tracking orders, and managing payments.
“I found myself running this big team that was not really set up for success,” he said. He sold Markai in 2023, just as it was becoming clear that generative AI could streamline the most time-consuming procurement hurdles for manufacturers and distributors.
Later that year, Spencer launched Didero with Lorenz Pallhuber (pictured center), a veteran of McKinsey’s procurement practice, and Tom Petit, the former technical co-founder of Landis.
Didero, whose mission is to automate many of the complexities of global procurement, just raised a $30 million Series A co-led by Chemistry and Headline, with participation from Microsoft’s venture fund M12.
“Global trade runs on natural language communication,” Spencer said. “It’s emails, WeChat, phone calls, purchase orders, and packing lists.”
Until the advent of generative AI, these fragmented pieces had to be tracked by humans who spent their days chasing suppliers and manually updating systems of record. Didero claims its platform can ingest that communication, putting a significant portion of the procurement workflow on autopilot.
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