July is upon us, and in nerd circles that means only one thing: San Diego Comic-Con is nearly here. And if SDCC is nearly here, then so are oodles of exclusive toys, plushies, and other sweet merchandise you can get your mitts on. We’ve already seen a few of the hottest toys at the convention this year, but today it’s Jazwares’ turn to show you something cool. Real cool.
io9 has got your exclusive first look at the whole haul of exclusive items Jazwares will have at SDCC this year, bringing together tons of franchises from Star Wars to Stranger Things, Avatar: The Last Airbender, some comic-inspired AEW, and much, much more.
Squads are the name of the game this year, from the Star Wars Micro Galaxy Squadron Imperial Hangar Bay set, a multipack including Darth Vader’s TIE Advanced flanked by members of Black Squadron, to even cutesy multipacks for Squishmallows and Yo Gabba Gabba!. But of course, the highlight of the offerings this year is the ultimate squad: the coolest water-type Pokémon to ever walk Kanto in the glorious five-pack of shades-wearing Squirtles, based on the 12th episode of the original Pokémon anime.
Check out our exclusive breakdown of all of Jazwares’ exclusives for San Diego Comic-Con 2025 below, including how much they’ll cost and where you can grab them.
Avatar Legends Zuko and Aang Figures
The Last Airbender gets not one, but two exclusives from Jazwares this year, including a 6.5″ Zuko figure, complete with a plethora of accessories (including alternate heads, hands, and firebending effects) and convention-exclusive packaging, and a “Kawaii” Lil’ Elemental Aang figurine in an exclusive golden colorway. Zuko will cost $40 and be available at the Jazwares booth at SDCC, #3513, while Aang will cost $20 and can be found at the Paramount booth.
Hello Kitty and Friends My Melody and Kuromi Anniversary Plushes
Celebrating the 50th and 20th anniversaries of two of Sanrio’s most popular (and adorable) characters, these 12″ plushes come in their own numbered boxes, in runs of 1,000 each. $40 each, both available separately at the Jazwares booth at SDCC, #3513.
AEW Unrivaled Swerve Strickland Figure
The latest Swerve Strickland to enter Jazwares’ AEW Unrivaled collection adds a suitably comic-convention twist: Strickland comes kitted out in his robe and Black Panther-inspired wrestling gear from AEW Dynasty 2024. The figure comes with a swappable masked head, alternate hands, and a removable robe. $40, available at the Jazwares booth at SDCC, #3513.
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