Apple is rumored to have five new Home products launching this year, one of which is a video doorbell with Face ID and smart lock integration. Here’s why the new product could prove a hit.
Amazon’s privacy backlash with Ring creates unique opportunity for Apple
During the Super Bowl last week, Amazon aired a commercial that prompted an unusual emotional journey for many.
The ad for its new ‘Search Party’ feature for Ring doorbells showed how Ring can now help find lost dogs through its network of connected video doorbells.
Who doesn’t want to help find lost dogs?
But a message that came off as heartwarming at first quickly turned dystopian when considering the privacy implications.
The backlash to the ad has led to other policy changes at Ring.
It has also, unintentionally, served up a perfect launchpad for Apple’s own video doorbell accessory to arrive.
Apple Home’s video doorbell will have privacy advantage, and now’s the best time to launch it
Rumors indicate Apple might launch a video doorbell product of its own this year under the Apple Home branding.
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