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Is AI Actually Making a Difference in Your Company? Most Executives Aren't Seeing the Whole Picture.

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Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways AI promises speed, precision and productivity — but does it actually make everything better or more efficient within your company? It depends on who you ask.

Approximately 75% of top executives are excited about their AI investment. However, only slightly more than 30% of workers express excitement over AI.

The real competitive advantage doesn’t come from adopting the newest tools first; it comes from listening to the people using them every day and knowing when human judgment still wins the point.

Advancements in AI technology make our personal and work lives easier and more efficient. Or so they say. From search engines to customer service chatbots to athletic facilities, AI platforms are being introduced at a rapid pace. However, does AI make everything better or more efficient within your company? It depends on who you ask.

As a competitive adult tennis player, I enjoy following professional tennis, especially the top men and women players. The 2026 professional tennis season begins in mid-January with the Australian Open. What I enjoy most is behind-the-scenes footage and documentaries on how players train and prepare for the intense season. More importantly, the latest professional technology is also helping amateurs like me improve their game.

Technology is essential to practically every business. While I love experimenting with the latest AI and software advancements, the reality is that human involvement and buy-in remain vital to our company’s success.

Professional tools for pros and amateurs

AI-generated tennis technology brings an entirely new dimension to the court. Tennis, much like golf, is a skill sport. Upon learning the basics, such as what size racquet or club is needed, how to hold or grip it and the fundamentals of the swing, countless hours must be invested to move from beginner to novice.

Most tennis and golf players wanting to rapidly improve their game will invest in clinics and/or private lessons. After all, “repetition is the mother of skills,” or so the saying goes. While there is no shortage of new technologies to advance our skills, AI-generated technology is replacing humans when it comes to scoring and making line calls.

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