Andy Walker / Android Authority
TL;DR Noa Launcher’s new owners have indicated their plans to shift to a new payment model.
That indicates it might switch the ad-free “Prime” version from a single lifetime payment to a recurring subscription.
The owners have confirmed they will honor any purchases before they switch, so you might not want to miss this deal if you want Nova Launcher Prime.
Nova Launcher has been a series of ups and downs lately. Despite being sold to new owners, tested for display ads on the homescreen, settings, and the app drawer, and facing a slew of performance issues, Nova Launcher remains a favorite among Android Authority‘s readers. But with its new owners, Instabridge, evaluating means to keep the launcher alive, we can anticipate a pricing change or switch to a subscription model. And this might be a good time to grab Nova Prime if you want to continue using the launcher’s best features without recurring payments.
As part of its realignment, the owner company plans to “evaluate other pricing options or tiers,” it noted in a post last month. That indicates either a price increase or a new payment model coming for new buyers. However, if you’re an existing paying user of Nova Launcher, Instabridge has confirmed it will honor any purchases made before the ownership transfer or until it introduces a new pricing structure.
Do you think Nova Launcher is still the best Android launcher? 1959 votes Yes. It was and still is. 30 % Yes, but the lack of active development is challenging that status. 29 % It was in the past, but newer Android launchers are better (elaborate in comments). 24 % No, it was never the best Android launcher. 5 % I’m not sure; I haven’t used it in ages. 7 % I have never used Nova Launcher. 5 %
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In case you plan to continue using Nova, grabbing Prime for $3.99 might be worth the leap at the moment. While it’s not as lucrative as some of the discounts Nova Launcher has enjoyed in the past, it may be the best price before the company switches to a model that might be more sustainable for it continue development. If that’s any consolation, that’s also $1 less than its previous usual price.
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