Brady Snyder / Android Authority
TL;DR Nothing has officially confirmed a launch event for March 5, 2026, just one day after Apple’s iPhone 17e event.
CEO Carl Pei teased the date by digitally spray-painting the word “Nothing” over Apple’s March 4 event invite.
The Phone 4a and 4a Pro are rumored to feature Snapdragon 7s SoCs, up to 12GB of RAM, and updated camera setups.
Nothing has been teasing the launch of the Nothing Phone 4a series for a while now, with recent teasers featuring a condom (???) and pills (???). If you’re left scratching your head over what the teasers mean, hopefully you won’t have to wait long, as Nothing has finally confirmed a launch event right after Apple’s March event.
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Nothing co-founder and CEO Carl Pei took to X to share the company’s latest guerrilla marketing tactic: digitally spray-painting Apple’s March 4 event invite with “Nothing” and “5 March.”
Nothing’s cryptic invite doesn’t share more details beyond the date, but as per previous leaks, the Nothing Phone 4a series is expected to launch on March 5, 2026. Nothing could have chosen a more traditional invite with actual details, but the company decided to ride on the back of Apple’s invite.
Apple’s March 4 event is expected to be the launch event for the iPhone 17e, an iPhone with an expected $599 price tag designed to serve as an entry point into the Apple ecosystem. Meanwhile, speculated prices are $475 for the Nothing Phone 4a and $540 for the Nothing Phone 4a Pro. The Nothing Phone 4a series won’t directly compete with the iPhone 17e as they target different audiences, even in markets like India, but that hasn’t stopped the company from jumping on the iPhone hype bandwagon.
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