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Nothing takes on Apple with its latest phone event.
Its Nothing Phone 4a event takes place a day after Apple's event.
Promotional material suggests Nothing's attempt to steal Apple's thunder.
Plenty of phone launches are taking place this month and next, but Nothing seems to be gunning to steal Apple's thunder with its promotional material ahead of the launch of the Phone 4a.
On Tuesday, Nothing confirmed its 4a series phone event in London, slated for March 5 at 5:30 a.m. ET. That's one day after Apple's event, and promotional materials suggest the scheduling choice was intentional. The event will be streamed on nothing.tech for those interested in tuning in.
Also: Apple's March event: Every Mac and iPad expected - and the biggest rumor you can ignore
CEO Carl Pei posted on X a screenshot of Apple's March 4 invite, but he scribbled over it in pink spray-paint font to promote Nothing's event. Ahead of the Phone 4a event's announcement, Nothing had been drumming up hype on socials with a post of a condom and another post of two pills next to the words "Feel good." How will this translate to its latest handset? We'll find out next month.
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