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The low-cost MacBook will get a slick video, not just a press release

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Apple’s low-cost MacBook has been a long time coming, but it now seems clear that we can expect it to be launched in the first week of March.

Apple has a special event taking place on March 4, but a subsequent report says that this will not include a keynote presentation. Instead, it says we can expect a series of press releases along the lines of the ones we saw back in 2024 …

The upcoming low-cost MacBook

The cheapest brand new MacBook you can currently buy direct from Apple is the 13-inch MacBook Air, starting at $999. We’re expecting to see a dramatic reduction in the starting price for a MacBook with the launch of a new budget model powered by the A18 Pro chip.

The specs we are expecting to see are:

12.9 inch display, compared to 13.6 inches for the MacBook Air

A18 Pro processor, instead of an M series chip

‘Fun’ new colors, potentially including blue, pink, and yellow

Pricing of around $699

It’s not yet clear whether Apple will use the bright colors to visually distinguish it from the more expensive MacBook Air as the company did many years ago with the iBook, or whether silver will be an option also.

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