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The internet’s favorite design shop is closing. Its founder reflects on what went wrong

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After more than 20 years of bringing experimental products to life, Areaware is shutting down and taking a seemingly bygone era of design with it. In early February, the 22-year-old design brand Areaware announced it will close on May 1 citing tariffs and “mounting pressures on the home goods industry” in a letter posted to its Instagram account. “Every product we’ve made has been an act of optimism—a belief that good design can make our world a little better,” the letter said. “Lately though, our world has been making that difficult for us to do.”