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Audible launched Read & Listen.
The self-explanatory feature can boost reading engagement.
You'll need to own both the audiobook and the ebook to use it.
You might know Audible as an audiobook app, but a recent feature update could change that. On Wednesday, Audible announced Read & Listen for those who want to read along to the audiobook they're listening to.
Read & Listen seems similar to Spotify's Lyrics feature, which displays lyrics in a karaoke-style while a user listens to a song. Audible users can follow along to synchronized, highlighted text while listening to an audiobook. Audible users must own both the audiobook and the ebook to access the Read & Listen feature.
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Audible suggests this format promotes reading engagement as people not only hear a book but also visualize the words on the page. The company cites research on improved retention and comprehension when reading and listening to a book simultaneously.
Read & Listen users are among the most engaged on the app, reading almost twice as much content per month compared to audiobook-only users, Audible said in a press release.
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