Accenture signage during the 2026 CES event in Las Vegas, Nevada, US, on Wednesday, Jan. 7, 2026.
Accenture has told senior staff they must regularly use its AI tools to be considered for promotions for leadership roles.
Associate directors and senior managers at the consultancy giant were informed that "regular adoption" of AI would be required to progress to leadership positions, according to an FT report.
An Accenture spokesperson told CNBC the report was correct. They added: "Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work.
"That requires the adoption of the latest tools and technologies to serve our clients most effectively."
The spokesperson also confirmed that, as the FT reported, the policy had been set out in an internal email.
"Use of our key tools will be a visible input to talent discussions," the email said, according to the FT.
The FT reported that Accenture staff in 12 European countries were unaffected by the policy, as well as staff working in the division that handles U.S. government contracts.