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Key Takeaways Every quarter, I spend one hour writing down what truly matters — a simple reset that keeps me focused.
That one-page ritual guides my decisions, protects my priorities and prevents burnout.
Most founders don’t burn out because they work too hard. They burn out because they never stop to decide what actually matters.
When you’re running a company, urgency becomes your operating system. There’s always another hire to make, product to ship, fire to put out or metric to improve. If you’re not careful, you wake up one day successful — but not necessarily building the life you intended.
For nearly 10 years running Luxury Presence, I’ve relied on a simple quarterly ritual to prevent that drift. It takes one hour. One sheet of paper. And it’s been the single most stabilizing habit in my career.
I call it the “One-Page Plan.”
What goes on the page
The structure is simple:
Purpose: Why you do what you do
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