‘Staples Baddie’ went viral. Here’s what the retailer is doing about its Gen Z employee’s internet fame

The company’s chief marketing officer weighs in on the breakout in-house influencer. By now, the so-called “Staples Baddie” may have crossed your feed with her tutorials and informational videos exploring her workplace. TikTok creator @blivxx, known online as Oblivion, started getting attention in January for highlighting niche services and products offered at Staples.