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We're well aware that artificial intelligence (AI) is all the rage in new products and updates, and Samsung just made it the center of attention at its annual Unpacked event. After announcing the new lineup of Samsung Galaxy S26 phones, one thing was evident: AI is still Samsung's biggest bet. The new Galaxy S26, S26 Plus, and S26 Ultra all feature what Samsung calls the most proactive and adaptive Galaxy AI experiences yet.
See also: Everything announced at Samsung Unpacked 2026
"We believe Al should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise," said TM Roh, CEO, president, and head of Device eXperience Division at Samsung Electronics, during the event.
While AI is central to the S26 series, there are major differences across the devices. Here's how each Samsung Galaxy S26 model compares and some ways you can decide which one is right for your needs.
You should buy the Samsung Galaxy S26 Ultra if...
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1. You want clearer, more vibrant photos
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