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Everything Apple may unveil at its March event: iPhone 17e, MacBook M5, new iPads, more

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ZDNET's key takeaways

Apple's CEO Tim Cook has confirmed new products coming starting 3/2.

Multiple Macs and iPad models are expected.

Rumors also point to a possible iPhone 17e.

While rumors have long been swirling that Apple is working on some kind of iPad and Mac launch this spring, there is finally a confirmation and, more importantly, a date to go along with them. Apple last week sent out invitations to an event scheduled for March 4 at 9 a.m. in New York.

And today, the company's CEO Tim Cook confirmed on social media that new products will be announced starting on Monday, March 2.

Also: Samsung Unpacked 2026 recap: All the news on Galaxy S26 Ultra, Privacy Display, Buds 4 Pro

The invitations went out to members of the media and featured a layered-glass Apple logo front and center, its three-dimensional shape reminiscent of both older Mac branding and Apple's Liquid Retina display on iOS.

What to expect

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