Bengaluru-based Pronto is helping to bring India’s largely informal domestic help market online. As daily bookings climb and its city footprint expands, investors are opening their wallets.
The startup said Tuesday that it raised a $25 million Series B round led by Epiq Capital, valuing the nine-month-old company at $100 million. That’s more than double its $45 million valuation in August 2025 and over eight times the $12.5 million level when it emerged from stealth in May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated, bringing total funding to around $40 million.
Pronto offers quick, structured services for everyday chores — from mopping to utensil cleaning — promising trained, background-verified professionals on demand.
The startup says it can dispatch workers within about 10 minutes in several of its micromarkets (servicable locations within cities it operates), positioning the service closer to quick commerce than traditional home services. Each worker — whom the company calls a “Pro” — undergoes in-person training and background verification before taking bookings and is assigned structured shifts intended to provide more predictable income than the informal arrangements common in the sector.
Pronto is now handling 18,000 bookings a day, up sharply from roughly 1,000 daily bookings last year, founder Anjali Sardana (pictured above, center) said in an interview. The median time between a customer’s first and second booking is just two days, she added, with the platform’s top 10% of users placing nine or more orders a month. Sardana said the startup is targeting 70,000 daily bookings by June.
The startup has also moved quickly to widen its geographic footprint, expanding from one city to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from five to more than 150 micromarkets in the past seven months, Sardana said. Still, the bulk of activity remains concentrated in a handful of markets, with the National Capital Region, which includes cities surrounding New Delhi, accounting for about half of total bookings.
Sardana said Pronto has barely begun to tap India’s predominantly offline domestic services market, where most hiring still happens through informal networks. “I still believe that 99.99% of this market is completely offline,” she told TechCrunch. “In aggregate, less than 100,000 people are using a service like this per day, while tens of millions of households rely on offline arrangements.”
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