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Apple Intelligence with less ‘Apple’? Why that might be the exact right move

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Apple’s well documented struggles to upgrade Siri with AI might have an unexpected fix. Per Mark Gurman, Apple is considering powering its revamped Siri with third-party AI models from Anthropic or OpenAI. Here’s why that could be the best move for Apple and users.

Apple’s struggling to keep up with AI innovations

In the smartphone era, Apple’s success has been tremendous.

The iPhone is ridiculously popular and very profitable. And it’s powered a stronger Apple ecosystem than ever, with services and other Apple products finding big success too.

But for all of Apple’s current dominance, there are worries about its future.

Why? Because AI is ushering in a new technology era, and so far Apple doesn’t appear well equipped for it.

There are plenty of solid Apple Intelligence features available today, but the kind of AI capabilities that seem most transformative haven’t yet materialized.

Meanwhile, companies like OpenAI, Google, Anthropic, and more seem to pushing AI into new, exciting territory.

Siri was supposed to get upgrades that could make it more like ChatGPT or Gemini, but they got delayed into next year.

Now, it seems, Apple is considering powering those features not with its own AI technology, but that of OpenAI or Anthropic.

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