March 4, 2026
PRESS RELEASE
Say hello to MacBook Neo
Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599
CUPERTINO, CALIFORNIA Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminum enclosure in an array of gorgeous colors — blush, indigo, silver, and a fresh new citrus. Its stunning 13-inch Liquid Retina display brings websites, photos, videos, and apps to life with high resolution and brightness, and support for 1 billion colors. Powered by A18 Pro, MacBook Neo can fly through everyday tasks, from browsing the web and streaming content, to editing photos, exploring creative hobbies, or using AI capabilities across apps. In fact, it’s up to 50 percent faster for everyday tasks like web browsing,1 and up to 3x faster when running on-device AI workloads like applying advanced effects to photos,2 compared to the bestselling PC with the latest shipping Intel Core Ultra 5. Providing up to 16 hours of battery life, MacBook Neo allows users to go all day on a single charge.3 A 1080p FaceTime HD camera and dual mics make it easy to look and sound great, and the dual side-firing speakers with Spatial Audio deliver crisp, immersive sound. MacBook Neo also features Apple’s renowned Magic Keyboard for comfortable and precise typing, and a large Multi-Touch trackpad with support for intuitive gestures, enabling smooth and precise control. Completing the MacBook Neo experience is macOS Tahoe, with powerful built-in apps like Messages, Pages, Calendar, and Safari; seamless integration with iPhone; Apple Intelligence; as well as broad compatibility with third-party apps. And starting at just $599 and $499 for education, MacBook Neo is Apple’s most affordable laptop ever, providing an unprecedented combination of quality and value. MacBook Neo is available to pre-order starting today, with availability beginning Wednesday, March 11.
“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; a brilliant Liquid Retina display; Apple silicon-powered performance; all-day battery life; a high-quality camera, mics, and speakers; a Magic Keyboard and Multi-Touch trackpad; and the intuitive and powerful features of macOS. There is simply no other laptop like it.”
Beautiful and Durable Aluminum Design
MacBook Neo features a beautifully crafted aluminum design that’s built to last. With its soft, rounded corners, MacBook Neo looks elegant while feeling solid and comfortable to hold. At just 2.7 pounds, it’s also easy to carry in a backpack or handbag. Bringing a fun touch of personality and style to everyday computing, MacBook Neo comes in a spectrum of four gorgeous colors: blush, indigo, silver, and citrus. These colors extend to the Magic Keyboard in lighter shades and new wallpapers, creating a cohesive design aesthetic and making MacBook Neo the most colorful MacBook yet.
Stunning 13-Inch Liquid Retina Display
A gorgeous 13-inch Liquid Retina display features a 2408-by-1506 resolution, 500 nits of brightness, and support for 1 billion colors, bringing to life sharp, crystal-clear text and vibrant images. The display is both brighter and higher in resolution than most PC laptops in this price range, putting it in a class of its own. Finally, an anti-reflective coating provides a comfortable viewing experience in a variety of lighting conditions, allowing users to watch movies, edit photos, or take video calls from anywhere.
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