We've all had the unsettling experience of seeing an ad online that reveals just how much advertisers know about our lives. You're right to be disturbed. Those very same online ad systems have been used by the government to warrantlessly track peoples' locations, new reporting has confirmed.
For years, the internet advertising industry has been sucking up our data, including our location data, to serve us "more relevant ads." At the same time, we know that federal law enforcement agencies have been buying up our location data from shady data brokers that most people have never heard of.
Now, a new report gives us direct evidence that Customs and Border Protection (CBP) has used location data taken from the internet advertising ecosystem to track phones. In a document uncovered by 404 Media, CBP admits what we’ve been saying for years: The technical systems powering creepy targeted ads also allow federal agencies to track your location.
The document acknowledges that a program by the agency to use "commercially available marketing location data" for surveillance drew from the process used to select the targeted ads shown to you on nearly every website and app you visit. In this blog post, we'll tell you what this process is, how it can and is being used for state surveillance, and what can be done about it—by individuals, by lawmakers, and by the tech companies that enable these abuses.
Advertising Surveillance Enables Government Surveillance
The online advertising industry has built a massive surveillance machine, and the government can co-opt it to spy on us.
In the absence of strong privacy laws, surveillance-based advertising has become the norm online. Companies track our online and offline activity, then share it with ad tech companies and data brokers to help target ads. Law enforcement agencies take advantage of this advertising system to buy information about us that they would normally need a warrant for, like location data. They rely on the multi-billion-dollar data broker industry to buy location data harvested from people’s smartphones.
We’ve known for years that location data brokers are one part of federal law enforcement's massive surveillance arsenal, including immigration enforcement agencies like CBP and Immigration and Customs Enforcement (ICE). ICE, CBP and the FBI have purchased location data from the data broker Venntell and used it to identify immigrants who were later arrested. Last year, ICE purchased a spy tool called Webloc that gathers the locations of millions of phones and makes it easy to search for phones within specific geographic areas over a period of time. Webloc also allows them to filter location data by the unique advertising IDs that Apple and Google assign to our phones.
But a document recently obtained by 404 Media is the first time CBP has acknowledged the location data it buys is partially sourced from the system powering nearly every ad you see online: real-time bidding (RTB). As CBP puts it, “RTB-sourced location data is recorded when an advertisement is served.”
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