GoKawiilRecently I read Because Internet by Gretchen McCulloch and Algospeak by Adam Aleksic. The language we speak (and text) to each other is at the core of who and what we are, and the Internet is the strongest among the forces that channel and fertilize its growth. So there’s scope for plenty of books on the subject. Both books educated and entertained, one made me angry.
Because Internet (2019) · Its approach is historical and its voice fairly uninflected. It smiles and argues, but it doesn’t ROFL nor does it YELL AT YOU. The history is longer, perhaps, than most people reading this have been online (or even alive). Ms McCulloch goes back to the days of BBSes (“bulletin-board systems”) and ListServs and IRC. Some of the jargon and formulations of those days live on; you’d be surprised.
Here’s her table of contents.
The analysis is grounded in the formalisms of the author’s profession, academic linguistics. Nothing wrong with that.
Let’s look at a couple of her ideas, beginning with Chapter 1’s “Informal Writing”. A few of us, back in the late Eighties, noticed that computers in general and the then-nascent Internet in particular were driving a writing renaissance.
Before computers, a knowledge worker who had laboriously constructed essays in college quite likely wrote almost nothing for the rest of their working life. People talked face-to-face or on the phone, and dictated to secretaries. Written communication was seen as necessarily formal and disjoint from the way we spoke, or that we wrote in personal correspondence. Then, suddenly, everyone was sitting at a keyboard only seconds away from everyone else’s screen. McCulloch goes deep on this:
In the future, the era of writing between the invention of the printing press and the internet may come to be seen as an anomaly—an era when there arose a significant gap between how easy it was to be a writer versus a reader. An era when we collectively stopped paying attention to the informal, unedited side of writing and let typography become static and disembodied. The internet didn’t create informal writing, but it did make it more common, changing some of our previously spoken interactions into near-real-time text exchanges.
From which all of this follows. It feels like a central insight. I suppose you could argue that centrality of informal text is fading in the face of short-form video. Maybe, it’s too soon to tell.
Then consider chapter 5, about emojis. Linguists obviously need to think about them because now they’re an integral part of written language. McCulloch’s insight is that they correspond almost exactly to gestures, the way we use our hands to add force to our speech. Obviously, for example, “👍”. Or when you’re talking about something completely loopy and you twirl your index finger by your ear? You meant “🤪”.
I offer the emoji story for flavor, an example of a linguist’s approach to what we’re doing to our language with our networks.
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