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Ford is giving its commercial fleet business an AI makeover

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is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State.

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Ford announced a new AI-powered service for its commercial fleet and telematics software customers called Ford Pro AI. The generative AI system analyzes data generated by commercial vehicles — including vehicle speed, seat belt activity, and engine health — and converts it into actionable items for fleet managers.

The new system manifests as — what else? — an AI chatbot within Ford’s Telematics software that customers can ask questions about their fleets or delegate tasks. Managers can ask the chatbot for recommendations to lower fuel costs, insight about specific vehicles in their fleets, or even to draft emails to a supervisor summarizing the output from their previous requests. The interface looks similar to OpenAI’s ChatGPT or Google’s Gemini — though Ford declined to name the specific model it was using.

Kevin Dunbar, general manager for Ford Pro Intelligence, said Ford Pro AI won’t just be your standard large-language model chatbot, but rather a tool that uses “accurate, manufacturer-grade vehicle data” to generate accurate, trustworthy responses.

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“The result is a multi-agent architecture that’s built on clean, well-structured data sourced from each

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