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Tim Cook celebrates Apple’s ‘50 Years of Thinking Different’ in new letter

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Why This Matters

Apple's 50th anniversary highlights a legacy of innovation driven by the 'think different' philosophy, emphasizing the company's role in transforming technology and empowering users worldwide. This milestone underscores the importance of continuous innovation and reflection on the company's impact on the tech industry and consumers.

Key Takeaways

Apple’s 50th anniversary is next month on April 1, and alongside teasing planned celebrations that are coming, CEO Tim Cook just published a new letter marking the major milestone.

Apple CEO Tim Cook pens letter marking company’s 50th anniversary

It’s not often that Apple publicly takes time to look back. Historically, the company says it prefers to look forward.

But for the upcoming 50th anniversary, CEO Tim Cook recently said he has been particularly reflective.

Cook previously told employees there would be a celebration within the company around the milestone—and that was teased even further today.

But for today, the Apple website features a new letter from Cook titled ‘50 Years of Thinking Different.’

April 1st marks 50 years of Apple. Thank you to everyone who’s been a part of our journey. https://t.co/ZeB68ok859#Apple50 pic.twitter.com/7cXA0rnM9X — Tim Cook (@tim_cook) March 12, 2026

You can read the letter on Apple’s website or the full text is available below.

Full text of Tim Cook’s letter

Fifty years ago in a small garage, a big idea was born. Apple was founded on the simple notion that technology should be personal, and that belief — radical at the time — changed everything.

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