Apple has highlighted all of the new products which went on sale this morning, both online and in Apple stores around the world.
Unsurprisingly, the company positions the MacBook Neo as the headline news among the seven new products …
Here’s what Apple has to say about each new piece of hardware.
MacBook Neo
“Powered by Apple silicon, MacBook Neo effortlessly handles all of a user’s daily tasks, from browsing and streaming to photo editing and exploring creative hobbies. It even supercharges AI capabilities across a user’s favorite apps, all while running completely silent thanks to its fanless design. Looking sharp and sounding great while staying connected is easy with the 1080p FaceTime HD camera and dual mics, and with up to 16 hours of battery life, users can power through their entire day on a single charge.
The portable and durable aluminum enclosure has a stunning 13-inch Liquid Retina display and is available in four gorgeous colors: blush, indigo, silver, and citrus. Starting at $599, MacBook Neo is Apple’s most affordable laptop ever.”
The company has also created window graphics to draw further attention to the arrival of its most affordable ever laptop.
IPhone 17e
“iPhone 17e joins the iPhone 17 family as a powerful and more affordable option, featuring exceptional performance with the latest-generation A19 and a 48MP Fusion camera to capture stunning photos and videos. The 6.1-inch Super Retina XDR display with Ceramic Shield 2 offers 3x better scratch resistance than the previous generation and reduced glare. iPhone 17e supports fast wireless charging with MagSafe and access to a vast ecosystem of accessories like chargers and cases.
Available in three elegant colors with a premium matte finish — black, white, and a beautiful new soft pink — iPhone 17e starts at 256GB of storage, double the entry storage from the previous generation at the same starting price — $599.”
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