GoKawiilApple celebrates its 50th birthday this year, having originally been founded on April 1, 1976. Coinciding with that anniversary, veteran technology reporter “CBS Sunday Morning” correspondent David Pogue is out with a new book that goes in-depth on the company’s history, Apple: The First 50 Years.
The 600+ page book is based on new interviews with “more than 150 key people,” including Steve Wozniak, John Sculley, and Jony Ive. Pogue was also given access to “many current designers, engineers, and executives,” a very rare level of cooperation by Apple itself.
Here’s the official description of the book:
Deeply researched and lavishly illustrated in color, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century. Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.
In a review of Apple: The First 50 Years_for The Wall Street Journal last week, Jason Snell wrote:
To write a biography of a corporation that has lived numerous lives in its 50 years is a huge task, and Mr. Pogue’s easy style fits with the enthusiastic culture that has surrounded Apple’s products from the very beginning. While the stories from the ’70s and early ’80s might be familiar to readers of other Apple-focused histories, Mr. Pogue was right to include them as a part of this definitive history. Perhaps for some far-off future anniversary of the company, a book may come along to tell the true story of Apple’s past 15 years of product development. Who knows how many more lives Apple might have lived, and how many more hit products it will have launched, by then?”
Apple: The First 50 Years is available to order today on Amazon in hardcover and audiobook formats. You can read an excerpt on the CBS website.
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