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Alexa Plus just got an ‘unfiltered’ personality that can (sort of) do swears

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Why This Matters

Amazon's Alexa Plus now offers a new 'Sassy' personality option that includes playful sarcasm and censored profanity, providing a more candid and expressive user experience. This update reflects a trend towards more personalized and human-like interactions with voice assistants, catering to users seeking less formal and more relatable AI companions. The addition of multiple personalities enhances user engagement and customization, making Alexa more adaptable to diverse preferences.

Key Takeaways

Stephen Schenck / Android Authority

TL;DR Alexa Plus now offers four distinct personality options in addition to its default.

The newest option, Sassy, will deliver “playful sarcasm and occasional censored profanity.”

Security checks are designed to keep kids from switching to Sassy without permission.

Do you ever wish that the technology in your life would stop putting on airs of propriety and just get REAL with you? Have you hunted through your phone’s keyboard settings in search of the options to turn off any censoring and let you use all the best swear words you know? Amazon’s got an Alexa Plus update to share that could make you very happy — or might just leave you feeling all the more frustrated.

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Voice assistants are small modern-day miracles, and for impressive as it is that they work at all (let alone as well as they tend to), we’ll concede that their personalities tend to be a little one-note: helpful above all else. While assistants like Google’s Gemini give you a choice of voices, you’re generally just picking the tone and accent you prefer to hear. And while you can go with one that’s more energetic or more analytical, they’re all nice, good helpers.

Well, maybe that’s not you. And if it’s not, Amazon’s new personality styles for Alexa might include a better fit.

The company got these started last month, announcing three new styles in addition to the original Alexa: Brief, Chill, and Sweet. None of these options change what Alexa Plus is capable of doing, but just give the service a different vibe for how it interacts with you: Brief keeps the chit-chat to a minimum, Chill will shoot the breeze with you for as long as you like, and Sweet dials up the personal cheerleading to 11.

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