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Nintendo has jumped 18% this week as a surprise Pokémon hit drove hope it could boost Switch 2 sales

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Why This Matters

Nintendo's stock surged 18% this week following the viral success of 'Pokémon Pokopia,' a spin-off game exclusive to the Switch 2. This unexpected hit has raised optimism about boosting console sales and sustaining Nintendo's market momentum amid ongoing hardware sales targets. The game's popularity highlights the potential for niche titles to significantly impact hardware sales and investor confidence in the gaming industry.

Key Takeaways

A Pikachu Character poses at the Pokemon stand during the Brand Licensing Europe at ExCel on October 04, 2023 in London, England.

Nintendo shares have rallied 18% so far this week after a Pokémon game became a surprise viral hit, raising hopes it could drive sales of the company's flagship Switch 2 console.

Nintendo sold 2.2 million units of "Pokémon Pokopia" in the first four days after its release last week, making it the fourth-best-selling title so far for the Switch 2, which was launched last year.

First announced in September last year, the game wasn't seen as a potentially huge blockbuster, as it is a spin-off from the main Pokémon franchise.

"Pokémon Pokopia" is only available on the Switch 2, with Nintendo's share price rally this week built on hopes this might drive sales of the flagship console.

Nintendo has previously forecast sales of 19 million units of the Switch 2 for its fiscal year that runs to the end of March. It's so far sold 17.37 million units.

"Nintendo investors were yearning for system sellers to further maintain momentum for the hardware, and Pokopia is one — even though it's not a 3D Mario or new Zelda title," Toto said, referring to two of Nintendo's most recognizable characters.