GoKawiilis a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
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Amazon Prime Video is raising the price of its ad-free plan in the US and adding several new features. Starting April 10th, Prime Video’s ad-free tier will cost $4.99 per month instead of $2.99, and include “exclusive” access to 4K/UHD streaming.
The price increase comes two years after Amazon switched all users on Prime Video — which comes as a perk with a standard Amazon Prime subscription — to an ad-supported plan and began charging extra for commercial-free streams. Now, the streamer is calling its ad-free tier Prime Video “Ultra,” and is adding support for up to five simultaneous streams (up from three), up to 100 downloads (up from 25), and Dolby Atmos.
In a post announcing the change, Amazon says putting premium features in ad-free streaming “requires significant investment,” adding that the structure “aligns with other major streaming services.” Prime Video notes that members on the ad-supported tier can continue to access HD/HDR streams, Dolby Vision, and an array of live sports streams.