GoKawiilUpdate 3/13: The event appears to be for a special performance. Alicia Keys is the rumor. There’s a pink piano and Apple’s 50th anniversary signage.
9to5Mac’s Michael Burkhardt is in attendance and has spotted Apple CEO Tim Cook. Michael also spotted a set list that contains several Alicia Keys songs.
Apple Grand Central in New York City is closed today and tomorrow due to some sort of mysterious special activity.
Customers visiting Apple’s retail location in Grand Central Terminal will be turned away until normal hours resume on Saturday, March 14, at 10 am.
In the meantime, Apple is displaying a sign that suggests customers shop online or visit another retail location in the area.
Parker Ortolani visited the location and captured shots of what appears to either be a special event or production build of some sort, possibly related to Apple’s 50th anniversary.
Apple Grand Central is closed off for some sort of special event or build out 👀 pic.twitter.com/mLAhHz7qKf — Parker Ortolani (@ParkerOrtolani) March 12, 2026
Apple has used the retail location to film media interviews before, for example. We’ll update our coverage if we learn more about what’s happening at Apple Grand Central.
At Grand Central for a performance for Apple’s 50th anniversary pic.twitter.com/jQfWs5uTGI — Max Weinbach (@mweinbach) March 13, 2026
here at Apple Grand Central 🫡 pic.twitter.com/9cDYnJaYLD — Michael Burkhardt (@mbrkhrdt) March 13, 2026