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Spotify’s newest feature puts you in control of the music

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Why This Matters

Spotify’s new Taste Profile feature empowers users to customize their music and content recommendations more directly, enhancing personalization and user control. This development signifies a shift towards more interactive and user-driven algorithms in the streaming industry, potentially setting a new standard for personalized experiences. For consumers, it offers a more tailored listening journey, while for the industry, it highlights the importance of user feedback in content curation.

Key Takeaways

Spotify was early to the algorithmically recommended music game. Now the company is testing a feature that lets listeners have more direct input over what Spotify recommends. The feature is called Taste Profile, and it’s currently in beta.

If you’ve ever created custom preferences inside an AI chatbot app, Spotify’s Taste Profile feature works a lot like that. You tell it what you want to be recommended, or what listening habits you have in mind, and it informs your recommendations.

Here’s more on how it works from Spotify:

Taste Profile lets you see how Spotify understands your taste and shape it yourself, giving you the ability to steer what you see on the Spotify homepage. It brings together what you listen to across music, podcasts, and audiobooks, from the artists and genres you love to the habits that define your day. You might see that you’re starting to explore ’90s alternative rock, or gravitating toward hip-hop with distinctive influences. If something doesn’t feel quite right, you can tell us by flagging when your profile misses the mark—asking for more or less of a certain vibe, or simply sharing what you’re in the mood for. Your input helps determine what gets prioritized, what gets dialed back, and what you discover next on the Spotify homepage.

As a beta feature, Taste Profile won’t be readily available just yet. Instead, Spotify is testing it with Premium subscribers first in New Zealand, starting in the coming weeks.

Recently, Spotify has released new features for all subscribers like making playlists sound better and recommending audiobooks.