GoKawiilPeacock is adding an AI feather to its flock. The NBCUniversal property said Friday it will launch several new features to its mobile app, most notably a TikTok-like vertical video experience narrated by an AI version of TV personality Andy Cohen.
The feature, called "Your Bravoverse," will enable app users to swipe endlessly -- if they want -- through a playlist of clips from their favorite Bravo shows, all narrated by the Cohen AI. The app will also stream live NBA games in a 9:16 vertical format and introduce two new mobile games.
Peacock said there will be a section for vertical video on the mobile app starting this summer, replacing the current download button in the main bottom navigation.
The new Peacock features capitalize on the AI frenzy and join the bandwagon of mobile users who have become accustomed to the vertical, swipeable nature of consuming content, such as on TikTok and Instagram.
Your host, an AI Andy Cohen
Launching this summer, Your Bravoverse will play videos in vertical format on your phone. The content library will be comprised of Bravo shows past and present, including Vanderpump Rules and the Real Housewives franchise.
AI will create playlists of clips from more than 5,000 hours of footage across the entire Bravo catalog of shows and extract stories from those shows using computer vision. The company says the goal is to "weave together complex storylines across seasons and franchises that help fans relive memorable moments or uncover new connections they may have never seen before."
Computer vision, in concert with generative AI, is tech that can analyze thousands of hours of Peacock shows, pick out key moments and create video feeds.
Matt Strauss, Chairman of NBCUniversal Media Group, called the feature a "first-of-its-kind experience" for the company -- "pairing our deep Bravo library with agentic and gen AI to create a personalized experience."
The narrator for each playlist will be an AI avatar of Andy Cohen, host of the talk show Watch What Happens Live and creator of the Real Housewives franchise. The avatar will be trained to have Cohen's "distinctive style and voice."
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