GoKawiilAmazon has announced the dates of its upcoming 2026 Big Spring Sale, and there's plenty to know before it kicks off. The retailer runs deals year-round, but a handful of major shopping events tend to bring the biggest savings -- think Prime Day, Black Friday and Cyber Monday. The Big Spring Sale is the latest addition to that calendar, and it's quickly becoming an anticipated event. For 2026, the sale runs March 25 to 31, giving shoppers a full week to browse deals and shop across every category.
When will the sale take place?
The Amazon Big Spring Sale is back for 2026, kicking off at 12.01 a.m. PT on March 25 and running through 11.59 p.m. PT on March 31. Over the past two years, the Big Spring Sale has taken place in March. In 2024, the sale ran from March 20 to 25, and in 2025, it ran from March 25 to March 31.
What kind of deals will be available?
According to Amazon's announcement, you can get up to 50% off seasonally relevant categories like Easter. Like last year, we expect to see deals on everything you can imagine, including electronics, fitness gear and other spring essentials. We saw deals on headphones, TVs, home security systems, tablets and more. With better weather just around the corner, you can expect deals on grills and outdoor equipment as well.
What's new this year?
Amazon is introducing a few new features for the 2026 sale that make it easier to find the best deals. Three curated Top 100-plus lists are launching -- one covering top deals across all categories, one dedicated to health and wellness and one highlighting seasonal picks for refreshing your home and wardrobe.
Daily deal drops will rotate throughout the event, with new themes each day covering everything from Easter essentials and spring cleaning to travel must-haves. Doorbuster deals are also making an appearance this year, with discounts starting at 40% off across fashion, beauty and electronics.
Do I need a Prime subscription to shop the Amazon Big Spring Sale?
You don't need a Prime subscription to shop the Big Spring Sale, but having one unlocks some extra perks worth knowing about. Prime members get access to exclusive deals marked with a "Prime Spring Deal" badge, on top of the usual benefits like free two-day shipping on eligible orders.
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