GoKawiilJoe Maring / Android Authority
From an outsider looking in, times should be good for Samsung right now. The company just launched the Galaxy S26 series last week, alongside two new pairs of Galaxy Buds. After preorders opened for the S26 phones, Samsung reported record-breaking sales and a 25% increase over S25 preorders.
The champagne should be flowing. TM Roh, Samsung Mobile’s CEO, should be grinning ear-to-ear.
Instead, it sounds like the complete opposite is happening. A new report claims that things have taken a serious turn for the worse within Samsung — and the ripple effect it’s bound to have on future Galaxy phones could be disastrous.
Are you worried about the future of Samsung? 85 votes Yes 51 % No 49 %
Samsung is in “emergency” mode
Jonathan Feist / Android Authority
According to the South Korean publication FNN News, Samsung Electronics has entered “emergency management.” This was done due to rising costs across the board, including RAM and semiconductors.
While operating under emergency management, Samsung is reportedly looking to cut costs wherever possible. This includes measures such as booking economy flights for employees instead of business class and asking some workers to take early “voluntary” retirement.
More importantly, it’s reported that Samsung’s Device Experience division, which includes Samsung Mobile, has been ordered to reduce costs by 30%. In other words, Samsung will have a significantly smaller budget for its Galaxy phones going forward, at least until the emergency management order ends.
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