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Amazon rolls out 1-hour, 3-hour delivery as ultrafast shipping trend grows in the U.S.

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Why This Matters

Amazon's introduction of one-hour and three-hour delivery options marks a significant shift towards ultrafast shipping, reflecting the growing consumer demand for instant gratification and convenience. This expansion not only enhances Amazon's competitive edge but also sets new expectations for delivery speed in the e-commerce industry, impacting how other retailers approach logistics and customer service.

Key Takeaways

Amazon said Tuesday it's starting one-hour and three-hour deliveries in parts of the U.S., as the company continues to look for ways to satisfy impatient consumers.

The company said three-hour delivery is available in about 2,000 cities and towns in the U.S., while one-hour delivery is available in hundreds of those areas.

"Our customers are busier than ever and are looking for new ways to save time while keeping their households running," Udit Madan, Amazon's senior vice president of worldwide operations, said in a statement.

More than 90,000 products are eligible for delivery in three hours or less, including pantry items, cleaning supplies, over-the-counter medications, clothing and toys.

Amazon said it expects to bring the service, which started via small-scale tests late last year, to more areas of the country in the coming months.

"We're excited to say that two decades after Prime launched, we're still innovating to make delivery even faster, while maintaining the same everyday low prices and vast selection Amazon is known for," Madan said.

Amazon added a storefront shopping page in areas where the options are available, and shoppers will be able to filter search results for products that can be delivered in one hour or three hours. Users can also check ultrafast delivery options on Amazon's getitfast site.