GoKawiilApple CEO Tim Cook gestures as he departs after a business leaders reception with the U.S. president on the sidelines of the World Economic Forum annual meeting in Davos on Jan. 21, 2026.
Apple CEO Tim Cook used a "Good Morning America" appearance on Monday to shut down growing speculation about his future at the company, telling viewers that retirement talk is nothing more than a rumor.
Asked about reports that he was preparing to step aside, Cook told ABC, "No, I didn't say that. I haven't said that. I love what I do deeply. Twenty-eight years ago, I walked into Apple, and I've loved every day of it since."
He added that he "can't imagine life without Apple."
The comments come after a turbulent stretch for Apple's C-suite.
In December, the company lost AI chief John Giannandrea, its top lawyer and a key design executive in a single week — while chip guru Johny Srouji reportedly signaled he might leave, too.
The departures raised pointed questions about whether Cook's operational leadership style is the right fit for the artificial intelligence era.
Cook's reassurance comes at a pivotal moment, as Apple turns 50 on April 1.
The company is expected to launch its first foldable iPhone and AI glasses this year, and it still needs to prove it can deliver the revamped Siri experience it failed to ship in 2025.