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‘You were the product the whole time’: Pokémon Go fans react to quietly being used to help robots deliver pizza

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Why This Matters

This article highlights how data collected from Pokémon Go players is now being repurposed to assist in developing robot delivery services, illustrating the evolving intersection of gaming, AR, and real-world applications. It underscores the potential for user-generated data to drive innovation in logistics and robotics, impacting both the tech industry and consumer experiences. This shift demonstrates the increasing integration of gaming data into practical, everyday technology solutions.

Key Takeaways

Niantic Spatial, a spinout of the game maker behind the mobile phenomenon, is putting all that AR creature-catching data to interesting use. Walking down the street to scavenge for creatures like Snorlax and Squirtle was a regular activity in 2016, as the world was introduced to augmented reality (AR) games, thanks to Pokémon Go.