GoKawiilAT&T is releasing a new app on Wednesday, replacing the MyAT&T app previously used to manage account options for both mobile and broadband customers. It incorporates a new AI-based chat assistant, parental controls and more details about call and data usage.
Typically, an app release isn't newsworthy on its own. But carriers' apps are becoming the central way that people interact with their wireless and home internet services, from checking and paying their bills to troubleshooting connection problems. Verizon has enlisted Google Gemini for front-line support in its app, and T-Mobile uses its T-Life app to stay on top of weekly perks and even encourages potential customers to switch carriers.
AT&T's new app -- simply, if confusingly, called just AT&T -- brings together its mobile and home internet features for what the company calls "converged" customers who subscribe to both. It also has a cleaner design and feels faster overall.
I tried a beta version of the app before launch, and one of the first things I noticed compared with the MyAT&T app was the removal of a long-standing annoyance. Sometimes when you're looking up information, the app displays it in a web browser within the interface. I'm shown the right content, but it feels like I've been handed off to something else, which is disjointing.
"Our data shows that if there is friction in [customers'] experiences, people just drop off," said Andrew Solmssen, assistant vice president of Digital Customer Growth at AT&T. "So we worked really hard on" the design and performance.
AI-powered converged assistant
The new AT&T app includes the buttons and menus you'd expect to navigate to view your bill, explore other plans and services, and shop for phones and accessories. But Solmssen said the development teams recognized that those structures don't work for everyone, which is why a major new feature is a generative-AI assistant named Andi.
"We're finding in our testing that people find [these tasks] to be a little easier to do directly through a conversation," Solmssen said.
That also allows customers to change context without having to start over or navigate to a new section. If they're checking whether an International Day Pass is available, for example, and then switch to wanting to know the day pass rates, it's a matter of asking a follow-up question in the same chat, he said.
"The focus here is serving the customer in the best way that the customer wants to be served," said Jeff Dixon, AT&T assistant vice president of Digital Product Management and Development.
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