GoKawiilis a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
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Nvidia surely thought it was doing a good thing for gamers by “upgrading” the faces of our favorite video game characters. But that just shows how much the company has lost the plot.
Nvidia could’ve marketed its new DLSS 5 real-time lighting technology as a way to make future, next-gen games look better. Instead, it told the world that games people already know and love look bad. It focused on retconning characters’ faces. And now, confronted with the predictable backlash, Nvidia’s CEO is telling critics that we’re “completely wrong.”
Regardless of how it works, the tech presents as an AI filter that tries to optimize everyone and everything — artists be damned.
A 15-year-old Hogwarts student? Now he’s like an adult soap opera star trying to pass as a teen:
An already-aged professor at Hogwarts? What if we made her look even older?
Do you like shadows? What if we just removed them in… Assassin’s Creed Shadows?
Who wants any of this?
One answer: investors. Nvidia is now a $5 trillion AI company, and the average gamer probably seems like an afterthought when you spend all day selling chips to companies making chatbots. (Financially, even Nvidia’s networking business is bigger than gaming now.)
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