GoKawiilSamsung Frame Pro ZDNET's key takeaways The Samsung Frame Pro (65-inch) is on sale at Amazon for $1,597.
Unlike most TVs, it looks great even when it's turned off.
Plan on getting a soundbar for the most immersive experience. View now at Amazon
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My friend who works for an international shipping company said the breakroom at his office has three Samsung Frame TVs hanging on the walls. None of them functions as a television.
"All they do is cycle through images," he said. "From like classic paintings to company photos. No streaming shows at all, and the truth is, nobody has a problem with that."
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My first thought was: That seems like a colossal waste of exceptional television engineering. Yet, his statement is a testament to one of the selling points of Samsung's Frame series. I tested the 2025 Samsung Frame Pro earlier this year to analyze its other attributes, and, like my friend, I was not disappointed.
The "Art TV" concept
For many years, our living rooms have been dominated by black, rectangular voids when our TVs are turned off. Back in 2017, Samsung sought to change this with its "Art TV" concept by introducing its Frame line of televisions.
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