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Spider-Man ditches Xperia for a Galaxy Z Flip in Brand New Day, and the internet can’t get over it

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Why This Matters

The apparent switch of Spider-Man from Sony Xperia to Samsung Galaxy Z Flip highlights shifting brand partnerships and consumer perceptions of affordability and status in the tech industry. It also sparks discussions about character consistency and product placement in media, influencing both fan engagement and marketing strategies.

Key Takeaways

Spider-Man: Brand New Day Official Trailer

Spider-Man may have just switched smartphone brands, and the internet can’t stop talking about it.

In the trailer for Spider-Man: Brand New Day, Peter Parker is seen using what looks like a Samsung Galaxy Z Flip 7. Parker casually props it display-down on a rusty ledge, to every smartphone enthusiast’s horror. He’s also seen scrolling Instagram Reels on the thing before he snaps it shut and goes in for one of his legendary swoops down a tall New York building.

Those couple of moments from the trailer have now exploded into whole Reddit threads with folks discussing Parker’s smartphone choices.

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Spidey has historically been tied to Sony Xperia phones across multiple films, a perk of Sony owning the character’s movie rights. This apparent switch to Samsung feels like a quiet but notable breakup.

But the bigger conversation online isn’t about brand loyalty, it’s about Peter’s bank balance.

Following the events of No Way Home, MCU Peter is basically broke, making his shiny foldable purchase questionable at best. Naturally, the internet had jokes:

“This is killing me because I once bought a ‘nice’ phone, thinking it was an investment, and then spent the next three months acting broke because of it. Peter really said priorities first, rent later I guess,” noted a comment on Reddit.

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