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Trademark application suggests AppleCare One could soon be coming to Europe

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Why This Matters

The trademark application for AppleCare One in Europe signals Apple's intention to expand its multi-device warranty service beyond the US, potentially offering European consumers a more flexible and comprehensive coverage plan. This move could enhance customer loyalty and streamline device protection options across the continent, reflecting Apple's ongoing efforts to strengthen its ecosystem and service offerings.

Key Takeaways

Apple added yet another subscription service to its roster last summer in the form of AppleCare One, and it now appears that the company is preparing to launch it in Europe.

A European trademark application has been accepted for “AppleCare One,” and it is now pending approval by the European Union Intellectual Property Office (EUIPO) …

AppleCare One

AppleCare+ allows you to extend the warranty period of any of your Apple hardware in return for an annual or monthly premium. AppleCare One allows you to apply this coverage to multiple products within a single plan.

The new warranty option was launched in July of last year, but only within the US.

In the United States, AppleCare One costs $19.99/month and covers up to three products. Additional hardware can be added for an additional $5.99/month. For example, you can protect an iPhone, iPad, and Mac for $19.99/month, then add an Apple Watch as the fourth product for $5.99/month. This provides AppleCare+ coverage to all four products for $25.98/month.

We explained at the time everything you need to know about AppleCare One.

European trademark application

MacRumors spotted that the company has today registered its application for a trademark within Europe.

The AppleCare One trademark was today registered with EUIPO […] On its own, the EUIPO filing isn’t confirmation of a launch date for EU markets, but trademark registrations of the sort have typically preceded expanded rollouts of Apple services. The EUIPO says the trademark application has been accepted and has now been assigned to an examiner.

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