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Vibrant color has become a feature in itself.
Tech companies are coming out with hardware that's pretty in pink.
There's a growing interest in personalized, colorful technology.
Take a look around at the latest phone or headphone hardware launches, and you'll see a surprising pattern emerge -- the color pink.
Over the past few months, several established tech companies have unveiled hardware that's pretty in pink. There's the Sony WH-1000XM6 headphones in its Sand Pink colorway. There's the Nothing Phone 4a and Headphone (a) in a bubblegummy pink.
The Oura Ring 4 Ceramic includes a Petal pink colorway. Even Apple is having some fun with the color with the latest iPhone 17e in soft pink and MacBook Neo in Blush.
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