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Alibaba workforce shrinks 34% in 2025 as Chinese tech giant doubles down on AI

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Why This Matters

Alibaba's workforce has decreased by 34% in 2025 as the company shifts its focus from offline retail to artificial intelligence, reflecting a strategic transformation in response to market pressures and restructuring efforts. This move signifies a broader industry trend of tech giants prioritizing AI and digital services over traditional retail operations, impacting employment and innovation trajectories. For consumers and the industry, this underscores the growing importance of AI-driven solutions and the evolving landscape of tech enterprise strategies.

Key Takeaways

The Alibaba stand at the World Artificial Intelligence Conference at the Shanghai World Expo Exhibition Center in Shanghai, China, on July 5, 2024.

The company's shares in Hong Kong were trading down 6% Friday.

The disclosure of its latest headcount came in an earnings report released Thursday that showed the firm's profit plunging 67% and its revenue missing expectations for the last three months of last year.

The Chinese e-commerce and technology giant ended December with 128,197 employees, down from 194,320 a year earlier.

Alibaba 's workforce shrank by roughly 34% over the course of 2025, as the company offloaded some of its offline retail businesses while doubling down on artificial intelligence.

The bulk of Alibaba's workforce reduction was revealed in its March 2025 quarter following the sale of Sun Art retail group at the end of 2024. The tech giant also exited its stake in department store chain Intime around the same period.

China's second-largest tech company by market cap is amongst a raft of other major tech firms that have reduced headcounts in the past year from Silicon Valley to Hangzhou, China.

Alibaba's staff has supported its sprawling network of business units spanning e-commerce, cloud, logistics, and other related services.

However, Alibaba has been steadily reducing headcount in recent years, though the latest cuts were much larger than the 11% reduction in December 2024 from the prior year.

This comes as Alibaba has sought to offload labor-intensive holdings and restructure its core businesses, with a major focus on artificial intelligence.

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