Skip to content
Tech News
← Back to articles

AT&T's New 2.0 Data Plans Are a Better Value (With Some Exceptions)

read original get AT&T Data Plan Starter → more articles
Why This Matters

AT&T's new 2.0 data plans offer better value with more affordable options and clearer pricing, making it easier for consumers to choose plans that suit their needs. While some plans have increased in price, they now include more features like unlimited high-speed data and increased hotspot data, enhancing user experience. However, switching to these plans may involve additional fees, and existing customers are not automatically upgraded, which could impact decision-making for current users.

Key Takeaways

Last week, AT&T updated its unlimited data phone plans to 2.0 versions, launching AT&T Premium 2.0, AT&T Extra 2.0 and AT&T Value 2.0 options. In software, when products get boosted by a full version number, it means there's plenty of new material. But does this move signal an overhaul of the company's 5G lines or just a cosmetic refresh?

These plans replace the AT&T Value Plus VL, Unlimited Extra EL and Unlimited Premium PL plans. However, the carrier also cut its Unlimited Starter SL plan, which served as the entry-level plan (you had to know where to look to find the limited, but cheaper, Value Plus VL plan). Essentially, all but the highest-tier plan are slightly more affordable; while the AT&T Premium 2.0 plan is pricier than the one it replaced, it offers unlimited high-speed data and much more hotspot data.

If you're looking to upgrade your existing AT&T plan, shopping for a new provider or looking to compare carriers, keep in mind that AT&T plans let each person on an account have their own plan. So you might set up a package where one person has the Premium 2.0 plan for unthrottled 5G speeds and another, such as a child, is set up with the Value 2.0 plan to save money.

Also, if you're on a current AT&T plan, you won't be automatically moved to one of the new plans. If you do want to make the jump, you'll incur a line activation fee of up to $50. And keep in mind that the pricing below is the AutoPay amount; carriers provide a discount (usually $10) if you sign up for automatic payments.

One nice change is that the new plans are priced with round numbers. For example, the Value Plus VL plan was priced at $50.99 for one line, and the Value 2.0 plan is $50 (in comparisons below, I've rounded up the old prices to full-dollar amounts). Taxes and fees get added on top of that, so you'll never see a round-number bill, but I'd like to think it's a quiet acknowledgement that pricing things one penny below a larger number is insulting to customers.

Let's dig into the details.

Choose from AT&T's mobile plans. Jeff Carlson/CNET

Value 2.0, the budget plan

The Value 2.0 plan replaces both the Value Plus VL plan and the retired Unlimited Starter SL plan and costs $50 a month for a single line or $120 a month when you have four lines on the account. That's $1 per line cheaper than Value Plus VL.

For that, you get 5GB of high-speed 5G data, and then unlimited data dropped to a paltry 128Kbps speed for the rest of the month. Calling and texting are unlimited.

... continue reading